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Offers dedicated fans a unique collection of digitized merchandise that enhances NFC engagement with their favorite club.
April 4, 2023
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identiv, Inc. announced that French Ligue 1 football club ES Troyes AC partnered with collectID to digitize their 2022-23 season jerseys using an innovative combination of collectID’s blockchain technology and Identiv’s near-field communication (NFC) tags to offer their dedicated fans a unique collection of digitized merchandise that enhances engagement with their favorite club. Following a successful pilot activation with players’ jerseys in May 2022, ES Troyes AC expanded its engagement wit...
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